Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
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Ecommerce Sellers Urged to Use Data for Product Selection

Ecommerce Sellers Urged to Use Data for Product Selection

Choosing the right products is the initial challenge for new cross-border e-commerce independent website sellers. This article delves into common subjectivity traps in product selection, emphasizing the importance of data-driven decision-making. It proposes understanding target market culture and conducting thorough market research to avoid subjectivity. The aim is to help sellers select products scientifically, improve success rates, and prevent issues like inventory backlog and wasted marketing expenses. By focusing on data and market understanding, sellers can make informed choices and increase their chances of building a profitable online business.

12/29/2025 Logistics Encyclopedia
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Halloween Spending Rises Despite Inflation Boosting Ecommerce

Halloween Spending Rises Despite Inflation Boosting Ecommerce

Despite inflation, consumer enthusiasm for Halloween spending remains strong. Cross-border e-commerce businesses should pay attention to trends in decision-making cycles, product demand, shopping times, and sources of inspiration. By implementing strategies such as store revamps, product selection and logistics optimization, social media engagement, content marketing, and promotional activities, businesses can capitalize on the "buy more when feeling poor" consumer psychology and tap into the lucrative Halloween market. Understanding these trends and adapting accordingly is crucial for success in the cross-border Halloween e-commerce landscape.

10/20/2025 Logistics Industry Insights
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LCL Lithium Battery Shipments Require Dangerous Goods Certificates

LCL Lithium Battery Shipments Require Dangerous Goods Certificates

This article provides a detailed interpretation of whether a Dangerous Goods Packing Certificate (DG Packing Certificate) is required for the LCL (Less than Container Load) sea freight export of Class 9 dangerous goods lithium batteries. It elaborates on key aspects such as booking documents, warehouse entry requirements, customs declaration procedures, and bill of lading issuance for lithium battery sea freight exports. The article emphasizes the importance of the DG Packing Certificate and reminds readers to pay attention to the differing requirements of various countries and regions. It serves as a practical guide for navigating the complexities of lithium battery LCL sea shipments.

03/12/2024 Logistics Encyclopedia
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Sines Port Drives Portugals Global Trade Growth

Sines Port Drives Portugals Global Trade Growth

The Port of Sines is a crucial maritime hub on the southwestern coast of Portugal, renowned for its deep-water conditions, strategic location, and comprehensive port services. Operating 24/7 year-round, the port boasts several deep-water berths catering to diverse vessel types. While lacking ship repair and dry dock facilities, the Port of Sines plays a vital role in the European maritime system due to its efficient operational management and complete infrastructure. Its deep-water capacity allows it to handle large container ships and other vessels, making it a significant player in global trade.

09/29/2025 Port Encyclopedia
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Guide to Air Cargo Operations at Pitts Town Airport Bahamas

Guide to Air Cargo Operations at Pitts Town Airport Bahamas

This article, from a data analyst's perspective, provides an in-depth analysis of air freight data and clearance essentials for Pittstown Point Airport (PWN) in the Bahamas. It details the airport overview, air cargo characteristics, clearance requirements, the application of the Western Air Cargo Network tracking system, and explores the relationship between city codes and airport codes. The article also discusses data-driven air freight decision-making, risk management, and future development potential, aiming to offer practical guidance for industry professionals. The focus is on leveraging data insights to optimize air cargo operations and navigate clearance procedures effectively.

09/29/2025 Airport Codes
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Comparing Inplant and Offsite Container Loading Efficiency

Comparing Inplant and Offsite Container Loading Efficiency

This paper delves into two stuffing modes in shipping container transportation: stuffing at a container freight station (CFS) and factory loading. Stuffing refers to the process where the cargo owner delivers goods to a designated CFS for the freight forwarder to stuff the container. Factory loading involves delivering an empty container to the cargo owner's premises for stuffing. The article compares the differences between the two in terms of operation location, responsible parties, and applicable scenarios. Through case studies, it helps readers understand how to choose the appropriate stuffing method based on actual circumstances to optimize the logistics process.

09/26/2025 Logistics Encyclopedia
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